Small businesses always lack resources and fund to compete with large business and the space to market / brand itself in their particular niche is very limited .To stand out in their limited space, small business can use social media / social network marketing to brand them selves online and create a unique platform for their business.
Please find below a recent industry report which proves the point, why social media marketing really impacts small business
- 72% of small businesses surveyed said they increased website traffic and subscribers
- 62% increased website rank (on Google, Bing & Yahoo search engine results)
- 56% resulted in new business relationships
- 51% more business leads generated
- 49% reduced overall marketing expenses
- 43% improved sales results
(Adapted from the Social Media Examiner 2011 Social Media Marketing Industry Report)
As pointed above in the report,social media marketing gets unique traffic,build lead conversion and also to market and brand the business in a cost effective manner.Small business should use their in house resources to manage their campaign or outsource to social media marketing services company to handle their social media campaign in a effective manner.