Last week’s poll question: Do you include social-buying sites, such as Groupon and Living Social, in your definition of social media? Yes — these sites rely on users telling their friends about deals; they’re inherently social – 33.68% No — these sites don’t promote conversation, so they aren’t social media – 31.58% They’re not social media… Continue reading Are social-buying sites part of social media?
Category: brand marketing
Integrating e-mail marketing and social media
Fuse your e-mail and social-media strategies Embracing social media doesn’t have to imply scrapping your e-mail-marketing campaigns, writes Jeanne S. Jennings. Social-media users actually tend to be avid e-mail users, and people are more amenable to receiving marketing messages via e-mail from companies they’re already connected to socially, a study shows, so there’s plenty of… Continue reading Integrating e-mail marketing and social media
Are photo-sharing sites overlooked?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: What’s your opinion of photo-sharing sites such as Flickr, Instagram and Color? I have never used these services: 35.84% They’re great for consumers but have limited business potential: 34.10%… Continue reading Are photo-sharing sites overlooked?
E-mail in a Web 2.0 world
Niche media isn’t all about blogs. While it may behoove us to say this, since the core business of SmartBrief is targeted, industry-based e-mail newsletters, it’s true that e-mail has several distinct characteristics as a medium of information and advertising — not least of which is the fact that it’s pushed in front of opt-in… Continue reading E-mail in a Web 2.0 world
How American Express is using Facebook for cause marketing
American Express literally invented the term “cause marketing.” Back in the early 1980s, they donated funds for every credit card transaction to restore the Statue of Liberty. Ten years later, they did it again with the Charge Against Hunger. And today, this tradition continues with theMembers Project. Pepper Roukas and her team looked to social… Continue reading How American Express is using Facebook for cause marketing
What to put in your newsletter
Started your e-mail newsletter yet? Having trouble finding ideas on what to write about? It’s not too hard once you get going, and here’s a good rule: If it would work in an ad or a press release, it shouldn’t go in your newsletter. What to write about: The fun stuff. Your newsletter doesn’t have… Continue reading What to put in your newsletter
Social media powers immediate, grass-roots giving
When an 8.9 magnitude earthquake hit Japan in March, 250 miles northeast of Tokyo, it triggered a tsunami that caused major destruction in northern Japan. It also triggered assistance a groundswell of concern, conversation and financial support on social networks. Twitter aided Japanese users by providing a Tsunami support page to help them gain firsthand information,… Continue reading Social media powers immediate, grass-roots giving
What makes a great talker?
Whenever a fan is willing to recommend you to a friend, you’re doing something right. That said, some talkers are naturally better at spreading the word — and it’s an important thing to remember when creating your word of mouth program. What to look for in your talkers: Passion for your topic. Being great at… Continue reading What makes a great talker?
The 3 reasons people talk about you
Being a great word-of-mouth marketer requires an understanding of the basics that motivate people to talk. Before you start worrying about fancy tools or big campaigns, study the basic human emotions involved in word-of-mouth. All the conversations, buzz, viral sensations, recommendations and referrals boil down to these fundamentals: The “You” reason. The “You” reason people… Continue reading The 3 reasons people talk about you
How Fiskars is building community around a 360-year-old brand
Fiskars — a brand most known for its orange-handled scissors — has been around for more than three centuries. And with its amazing fan community, the Fiskateers, it has shown that great word of mouth can be created for any brand, of any age, making any product. In his Word of Mouth Supergenius presentation, Brains on Fire‘s Geno Church… Continue reading How Fiskars is building community around a 360-year-old brand