Category: brand marketing

There isn’t a hardworking word-of-mouth marketer out there who doesn’t find themselves frustrated, burnt out and, at times, exhausted. Fighting the good fight is hard work — but it’s worth it. What to remember when the feeling hits you: You’re making the customer experience better. Working to earn the respect and recommendation of your customers… Continue reading What to remember when you’re frustrated and burnt out

Some of the most clever and powerful word of mouth comes from those who are in the business of getting people to believe in and fight for a cause: political organizations and nonprofit groups. While their budgets and resources often vary widely, the ones spurring the most change are using a lot of word of… Continue reading What political and nonprofit groups can teach you about word of mouth

Good word-of-mouth marketers earn lots of fans, but the truly great ones are able to get them talking, sharing, tweeting, liking and promoting. This is where the tools, tactics and strategies come in. There are an infinite number of ways to do this, but starting with a few fundamentals will give you a head start.… Continue reading How to motivate your talkers to share

Here we are with a blog, a Twitter account, and profiles all over the Web. The problem is that getting traction from any of these outlets seems to be taking forever. We’ve shown up on the newest, coolest, hottest, most talked-about venues. Yet any message we send seems to find only a handful people ready… Continue reading 6 steps to getting more of the right people paying attention to you

“That will be $56.02,” said the woman behind the counter. “Oh wait,” I replied. “I am a member of your VIP program.” The woman rolled her eyes. “Do you have your card?” she grumbled impatiently. I rummaged through my wallet, sifting through “buy nine and get the 10th free” punch cards in search of a… Continue reading Leading a new era of customer engagement with customer loyalty 3.0

Frank sent me an unsolicited e-mail inquiring about my consulting services. I had no idea who he was at all. Being the (hopefully) good marketer that I am, I asked, “How did you hear about me?” The answer shocked me. “I liked your title on LinkedIn.” As he explained: I found you kind of randomly. … Continue reading How a LinkedIn title created a qualified lead

1.Provide personalized acknowledgment. It’s not social media; it’s social media. The individual, no matter how “influential” (or not), deserves to be respected as a human being with value. If you do that, good things happen. Connect like-minded folks. Evangelists are fueled by meeting other believers. If you connect them with each other, the value of your network… Continue reading 10 ways to create genuine fans for the long term