Category: brand marketing

When you’re advertising with Facebook you have the option to send traffic to your fan page or to a landing page. It’s very important to take the time to decide where you want to your traffic to go. Your ad is one thing but where you’re sending the traffic is something completely different and it… Continue reading How Effective Is Your Facebook Landing Page?

Static websites and open platforms could give way to the mobile app and tablet aesthetic as the focus on device-native applications may lead user experience further down the walled-in path of single brand bookmarking and a loss of open web functionality. It could be said that there is not a great deal of difference between adding… Continue reading How Mobile App Development Impacts on Branding and Marketing

Big changes are about to be announced from Google! The mighty search engine is starting to become agitated! Dark mutterings send advance warning ripples across the pond as company insiders issue cryptic statements! The next showdown with the spammers is about to happen real soon! Despite recent algorithm changes, the spam pandemic is threatening to… Continue reading High Noon for Spammers as Google Gets Out Their Guns!

Savvy site owners are getting pretty keen on getting those nifty Twitter and Facebook buttons onto their home pages these days! Thing is of course, having them and using them, properly, can often be two different things! A Tweet today is not a sale tomorrow! Especially, if as recent findings show, you’re one of the… Continue reading Why You Must Reply To Your Followers Hue And Cry!

The age of social media is formally inaugurated.  In the aftermath of the Google ‘Panda’ spam farms shakedown, a new manifesto declares future PageRank will also be indexed by web user site-blocking and social signal recognition. With advocacy marketing set to explode, it’s the savvy site owners who are lighting the touchpaper of shareable quality… Continue reading Google Switches On New Age of Social Media

Now that social media sprints alongside the veteran pacers of SEO, paid and organic search, site owners have yet another lane they need to be running personal bests in if they are to make the podium of ranking glory and achieve conversion gold! Recent surveys suggest that the savvy elite recognize that outsourcing is the… Continue reading Outsourcing Search and Social Is A Winner!

A little premature to start speculation – rumours of the imminent demise of email persist even as it’s continued high usage indicates the channel is in the rudest of health! But the rise of a powerful new internet empire of search and social media networking is in the process of a global reorganisation of the… Continue reading Is Your Facebook Page Taking Centre Stage?