Considered the popular social networking site for professionals, LinkedIn’s potential has not been used completely by users. If you can become an expert in using LinkedIn, you can use them to gain the ultimate social media leverage. A few useful tips are,
- Apt URL
Adopt a URL that is clean and not complicated since, it makes your profile look professional and customize your profile URL to make it appealing to the users.
- SEO
Your profile in LinkedIn should be search engine optimized by using the relevant key words in content, summary or headlines.
- Save search
You can ‘save search’ in LinkedIn and receive notifications via email when new additions or members to your network match the saved search criteria. All you need to do for this is to click on the tab ‘saved searches’ in the Advanced Search option page.
- Track buzz
Installing applications like ‘company buzz’ will help you to track the conversations about you on social media.
- Applications
Using applications like Slideshare or links to your blog or site will help you share valuable info and ‘events’ application allows you to reveal the events attended by connections in your network.
- Updates
You can find network updates on your home page in LinkedIn and they are similar to Facebook news feeds. Review them periodically to assess your connections’ activities and info sharing trends.
- Export
To transfer the connections you have made in LinkedIn to some other system, you need to click on ‘contacts’, ‘my connections’ and ‘export connections’ buttons, simultaneously.