Among the ways of connecting and complementing offline and online marketing efforts, usage of QR code plays a prominent role. Apart from being an important B2C tool, they are imperative for B2B interactions or marketing, to reach out to more business enterprises and to generate high quality leads. A few tips in the use of QR codes are,
At events
For marketing purposes, you can use QR codes at trade shows, conferences and events. You can have QR codes for presentations or handouts and this allows the visitors to the events to gather detailed information, instantaneously without the risk of penning down every single detail. So, with QR code accessing of info becomes a rapid process rather than a cumbersome one. Add QR codes in the content judiciously and configure the code in such a way, so that people who scan it are lead to a targeted landing page on your site. Also accompany the same with a lead generation form, to augment your chances in B2B marketing.
In print
Generally, people tend to ignore the print advertisements published on signage, magazines or newspapers whereas, when you add QR codes, people wish to know more info and with such codes, your print advertisement looks unique. In addition to this, QR codes allow business houses and entrepreneurs to evaluate the success of their business by analyzing the number of people who scanned the code or visited the landing pages on your website. With QR code, you can impress the target audience with your unique approach to print advertising or B2B marketing.