Merely, possessing a social media account will not do any good, if you cannot engage social media followers and fans, effectively, to keep your loyal customer base intact. Valuing their opinions, interacting with them, whenever possible and responding to their comments and feedback promptly will make them feel essential and influential. A few ways to keep them in touch and engaged are by,
- Using various tools and channels
Social media engagement can signify using various channels and tools to interact. You can use videos or Youtube, blogs and microblogging or Twitter to engage your customers, frequently. You can reach out to specific audience, address you social media follower’s concerns and answer them through these channels and if you manage to prove your expertise in using multiple tools for engagement, you will be regarded as digital-friendly by them.
- Urging them to act
Your network of customers, followers or fans in social media is always enthusiastic about sharing their experiences with you. Capitalize on their interest and encourage them to post pictures, videos or posts related to your niche and make them feel worthy and appreciated.
- Being creative
From the advent of social media, you can find companies or entrepreneurs using novel ways to interact with their social media followers and fans. Many have used videos to grab the target market’s attention or ‘interesting tweets’ on Twitter. Use your brains differently and come up with a pioneering or novel idea for engaging and alluring your social media followers and fans for promoting your brand/company.