To attract media attention and get more coverage, press releases are designed specifically. However, today the relevance and purpose of press releases have changed, with regards to inbound marketing. Now, press releases are considered as news updates directed to current and prospective customers. Inbound press releases have become potential SEO tools and tools for engagement.
In terms of internet marketing, press releases can be used to distribute your content for improving the credibility and accessibility of the company. To capitalize on inbound press releases,
- Post fresh content
For inbound press release marketing, you need to sustain the interest of the audience and this can be done only by new and informative content. Stay away from repetitive announcements, launches and promotions. Instead, concentrate on latest trends, new technological developments, novel products, surveys and case studies.
- Choose apt channels
After a clear research on the audience and the news you need to convey, use your blog and website to publish the press release. Adding to this, find the blogs that are relevant to your industry that receive high quality traffic and post your press releases there. Furthermore, post the content in social media channels and use PRWeb to distribute the release.
- Periodic evaluation
To know whether your press releases published in your blogs are working, you should use ‘blog analytics tool’ that can measure the views, comments and inbound links for a particular news release. Along with this, you need to monitor the search engine rankings for a specific keyword you optimized in your news release, to make necessary amends for improving the effectiveness of inbound press releases in the future.