OwnitLondon asked: There’s a lot of confusion around branding. People think about those wonderful logos that we all know (and love and hate in equal parts); for example, the Nike swoosh; McDonald’s golden arches; Macintosh’s half-eaten apple. Grappling with how to protect a mark is relatively straightforward, especially if you know a good trade mark… Continue reading Woolworths Nostalgia and Branding