Google asked: Google TechTalks May 24, 2006 Jared Spool Founding Principal, User Interface Engineering Jared M. Spool is founder of User Interface Engineering, the largest usability research organization of it’s kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the… Continue reading Strike Up The Brand: How to Design for Branding