Now that social media sprints alongside the veteran pacers of SEO, paid and organic search, site owners have yet another lane they need to be running personal bests in if they are to make the podium of ranking glory and achieve conversion gold! Recent surveys suggest that the savvy elite recognize that outsourcing is the… Continue reading Outsourcing Search and Social Is A Winner!
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Is Your Facebook Page Taking Centre Stage?
A little premature to start speculation – rumours of the imminent demise of email persist even as it’s continued high usage indicates the channel is in the rudest of health! But the rise of a powerful new internet empire of search and social media networking is in the process of a global reorganisation of the… Continue reading Is Your Facebook Page Taking Centre Stage?
2 key e-mail tips from SmartBrief
After Stephanie Miller’s recent guest post about optimizing the deliverability of e-mail marketing messages, we received several requests for more information about e-mail marketing best practices. With 10 years of e-mail marketing experience under our belt, we’ve learned a few things. Now it’s time for us to share with you. The golden rule: Do unto others …… Continue reading 2 key e-mail tips from SmartBrief
Turn your e-mail newsletter into a social-sharing hub
Your e-mail newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain. By adding social-sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your e-mail newsletters, you empower subscribers to share. It also allows… Continue reading Turn your e-mail newsletter into a social-sharing hub
Mobile marketing meets social media
For even more best practices on mobile marketing and other social-media topics, check out the upcoming Social Media Success Summit, which SmartBrief is helping to organize. The event is fully online, so there are no travel expenses, and registration is still half-off for a limited time. 6 rules for building a successful mobile app Smartphone-powered mobile… Continue reading Mobile marketing meets social media
Integrating e-mail marketing and social media
Fuse your e-mail and social-media strategies Embracing social media doesn’t have to imply scrapping your e-mail-marketing campaigns, writes Jeanne S. Jennings. Social-media users actually tend to be avid e-mail users, and people are more amenable to receiving marketing messages via e-mail from companies they’re already connected to socially, a study shows, so there’s plenty of… Continue reading Integrating e-mail marketing and social media
Are photo-sharing sites overlooked?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: What’s your opinion of photo-sharing sites such as Flickr, Instagram and Color? I have never used these services: 35.84% They’re great for consumers but have limited business potential: 34.10%… Continue reading Are photo-sharing sites overlooked?
E-mail in a Web 2.0 world
Niche media isn’t all about blogs. While it may behoove us to say this, since the core business of SmartBrief is targeted, industry-based e-mail newsletters, it’s true that e-mail has several distinct characteristics as a medium of information and advertising — not least of which is the fact that it’s pushed in front of opt-in… Continue reading E-mail in a Web 2.0 world
How American Express is using Facebook for cause marketing
American Express literally invented the term “cause marketing.” Back in the early 1980s, they donated funds for every credit card transaction to restore the Statue of Liberty. Ten years later, they did it again with the Charge Against Hunger. And today, this tradition continues with theMembers Project. Pepper Roukas and her team looked to social… Continue reading How American Express is using Facebook for cause marketing
What to put in your newsletter
Started your e-mail newsletter yet? Having trouble finding ideas on what to write about? It’s not too hard once you get going, and here’s a good rule: If it would work in an ad or a press release, it shouldn’t go in your newsletter. What to write about: The fun stuff. Your newsletter doesn’t have… Continue reading What to put in your newsletter