Top brands know how to make an emotional connection with you before you’re even ready to purchase. Sometimes, even years before. I can remember when I was a kid and was surprised with a McDonald’s birthday party. I remember it like it was yesterday. My aunt, sister and I were going about our regular Sunday… Continue reading Making the Emotional Branding Connection
Category: brand marketing
Brand Your Company to Improve Your Bottom Line
Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product offerings, then you don’t have a brand, you have a commodity. You are most likely competing solely on price because you have not clearly defined… Continue reading Brand Your Company to Improve Your Bottom Line
Co-Branding Your Online Business
Co-branding is a powerful, yet somewhat under-used, strategy for promoting an online business. Much care should be exercised when selecting a co-branding partner – you obviously need to choose partners that have something in common with the product or service that you’re selling. For small online businesses co-branding can be very cost-effective. However, if you… Continue reading Co-Branding Your Online Business
Integrated Marketing Services: Innovative Concept for Branding a Business
Integrated Marketing (IM) is the management strategy that utilizes different forms of media, which focuses primarily on the brand and image development of businesses. Integrated Marketing services include elements from business branding, advertising and public relations to traditional methods such as print media, radio and television advertising to non-traditional, such as search engine marketing, search… Continue reading Integrated Marketing Services: Innovative Concept for Branding a Business
The New Age of Branding
Branding used to be solely “Big Company” territory. Now, riding the tremendous popularity of Social Media Marketing, the door for personal branding has been thrown wide open. And nowhere is the opportunity for making your mark bigger than with one of the premiere social networking rocket ships out there: Twitter. However, along with this new… Continue reading The New Age of Branding
Attraction Marketing and Personal Branding in a Nutshell
Are you tired of the people you have worked so hard to convince that they should join your business opportunity choosing not to because they found a tiny, insignificant reason not to? More often than not they are looking feverishly for a reason, relevant or not, so that they won’t have to join your business… Continue reading Attraction Marketing and Personal Branding in a Nutshell
Brand-Aid – One Audience Branding Together
If you are anything like me, you like to be liked. It feels good to be part of something doesn’t it? Let’s face it, people long to be connected. For the last 400,000 years we have done just that and been connected with one another. In the beginning we hunted together for our best chance… Continue reading Brand-Aid – One Audience Branding Together
Personal Branding – A Vital Element of Your Online Business
Personal branding is without doubt one of the most important components in your online business. Without it, you’ll simply be another little boat lost in the vast ocean of would-be entrepreneurs! So let’s look at personal branding and what it means to you today. You need to brand yourself properly- if you want to stand… Continue reading Personal Branding – A Vital Element of Your Online Business
Online Marketing For Artists – Branding Your Websites With Headers
No one just has one website anymore. I remember back in the 90’s when one website was all anyone could afford and it was an all inclusive, one-stop-shop for the entire business no matter how big that business was. Since then however, the invention of blogging, membership sites, social profiles, video channels, auction sites and… Continue reading Online Marketing For Artists – Branding Your Websites With Headers
Personal Branding: Using Your Blog
You’ve heard me talk about the many ways to project your personal brand, but here is another great one for you: your blog. You’re probably familiar with the countless great reasons to blog – blogging can drive traffic to your website, can help with SEO, keeps you engaged with the online community. However, many people… Continue reading Personal Branding: Using Your Blog