Please remember that online reputation so sedulously built by you over the years is a huge asset for your business and it needs to be constantly monitored, managed and protected.
There is always the possibility of adverse comments being expressed about your company or negative reviews about your products/services made on the internet that can seriously damage your online reputation.
Yet another disheartening fact is it is feasible to post content anonymously on the internet and it will be viewed by a large audience. The risk is even greater if you have unscrupulous competitors who indulge in unethical practices to destroy your business image.
Online reputation management (ORM) has thus become critically important for your online business to survive. There are many strategies that can effectively help you manage your online reputation.
- Fill up the front page of the search results with fresh content
- Track and monitor all adverse content.
- Shift all the negative content to other pages
- Create, if need be, multiple sites,
- Regular blogging, press releases, and article writing
- Submit videos to youtube.com
- Create profiles in social media that can show up in the search results
- Evolve a link building strategy to ensure your sites rank high on the search engines.
According to many surveys, more than 80 percent of consumers confirm that online reviews/comments influence their buying choices. Efficient ORM protects against unmonitored defamation and more importantly, enables a company to project its positive face in the internet world.
Vigilantly keeping track of what is being said about your business is of paramount importance. There are plenty of excellent free tools to help you in this regard. Engaging and regularly interacting with those writing comments, Facebook posts and tweets is a proven technique to undo any damage to your online reputation.
If you are located in Chennai, you can contact chennaisocialmedia.com that has a team with requisite experience and expertise in ORM services.