If you need some lessons for using social media effectively to increase your sales and promotions, the recent social marketing campaigns by Ford can be considered the best example. Ford increased its sales dramatically by
Creating a tremendous buzz before launch
- Strategize a campaign with social media influencers to scale up the product information
- Pay attention to finding other individuals to share about Ford and create a buzz before the pre event launch.
Using communities on Facebook smartly
Provide fans some content material to share and also request Facebook followers for additional content like video/testimonials/reviews etc.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.