It is imperative that you know what people are saying about you online as their comments/reviews could be good or bad. If their comments are adverse and not properly and promptly addressed, they could seriously damage your reputation.
You should be checking your company’s social mentions on a daily basis. Finding and addressing negative reviews and comments can be somewhat intimidating but for that reason you cannot afford to ignore them.
There are effective tools that help you monitor what people are saying about your company, products, and staff.
It is indeed tedious and time-consuming and calls for an elaborate strategy to create a foolproof company reputation. But it is worth the time and efforts as your reputation built over the years can be undone in just a few hours.
Remember that adverse remarks spread like wildfire, especially in the internet environment that’s open 24/7. Any online content that is negative impacts how people view your business.
It’s for this reason critically important to monitor your online reputation in real time.
Please know that a whopping 82 percent of consumers say online reviews influence their perceptions about companies and 78% report that negative online comments changed their purchasing decision.
There is too much at stake, and hence it’s important to monitor your company’s online reputation regularly. Look for important industry websites and search for real-time social mentions.
Avail of Google Alerts and get al mentions about you into your email inbox. Monitor a website RSS feed and receive email alerts. It is necessary to track all your employee mentions. Google’s Me on the Web tool notifies you when personal data appears on the web. Me on the Web is easy to use, but you need an active Google account.
If you want instantly to search blogs, Twitter and Facebook for specific terms, IceRocket is the ideal tool. IceRocket doesn’t require an account and is easy to use.
IceRocket is an effortless and simple way to find information. IceRocket has a wide range of filter options that personalize search results.
You can use Topsy which is a powerful Twitter search tool (in fact, more powerful than Twitter’s native search). Use Topsy to find key influencers related to your industry and company. It will also let you find out what industry experts are saying.
Social Mention produces results based on the sentiment of social media buzz around your company. You can monitor multiple websites at one place and even find out which keywords people use when talking about your company.