Human psychologists aver that pictures and visuals hold a greater appeal and create a deeper impression in the minds of the people than mere text – however well-written. Apart from this scientific truth, there are a host of benefits that video marketing provides.
Video watching is invariably the pastime of many of your prospects/customers. If you do video marketing, your videos will soon catch their attention.
YouTube has more than a whopping 4 billion views per day, and it’s the second-largest search engine, right after Google (which incidentally owns YouTube). 77 percent of people watch YouTube at least once a week and 55 percent watch every day. These statistics amply demonstrates how powerful video marketing can be.
The plain truth is a huge chunk of your customers is watching video. You need to be making ads, promos, branded entertainment, Web series, video blogs, funny viral videos, videos of your products — all in interesting format that best reaches your customers and prospects.
Please remember that video marketing is already helping your competitors and unless you take to video marketing seriously, you will begin to lo lose business to competitors. More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.
Several studies have shown more than 80 percent of business owners now use online video content in their marketing programs, up from 70 percent in 2012. This shows how the popularity of video marketing is steadily soaring.
Please know that videos are easily searchable. Difficult to believe butvideo results have appeared in almost 69 percent of the top 100 search listing on Google in 2012.
YouTube is the second-largest search engine, meaning videos get ranked high in Google results. Consumers are looking for information about your products and want to know how to us them and the possible advantages. You can easily reach this information in a most effective and entertaining manner through video marketing.
Please know that video is shared easily and frequently. Interestingly, more than 400 years’ worth of YouTube videos is watched daily on Facebook. Again, nearly 700 YouTube videos are shared on Twitter every minute. Video sharing is a tremendous part of social media, and social media has become an inseparable part of our lives. Videos have a long life making it more cost-effective over time.