Tumblr is one of the social media platforms neglected by the business houses. But businesses that ignore Tumblr are doing so at their own peril.
Ever since it was launched in 2007, Tumblr has continually ranked among the top 15 websites in the United States and this is no mean achievement.
Reports suggest that presently there are more than 130 million Tumblr blogs – so in terms of popularity Tumblr is an unjustly labeled underdog.
This is not to argue that every business – regardless of its size and nature – has to be on Tumblr. But Tumblr can be helpful for many businesses. You have to understand the merits and demerits of Tumblr to help you determine whether it’s a good fit for your business.
To those less familiar, Tumblr is essentially a micro-blogging site, enabling users to post short pieces of written text, audio, video and images. The idea behind Tumblr is that “you’re creating a catalog of compact, standalone, easily digestible pieces of content.”
Tumblr is liked by many users because of its utter simplicity and because it is quick and easy to set up. You can customize a Tumblr page and then to update it on a regular basis. There is a lot of similarity between Twitter and Tumblr although Twitter is by far more popular.
Professionals suggest that Tumblr offers an assured way to reach a young demographic. There are 18 million Internet users (between 16 and 24 years) across the globe that claims they are very active on Tumblr. But the fact remains that some businesses may not be keen to target this age group.
Tumblr enables you to use Google Analytics to track key metrics. Further, Tumblr pages are indexed by Google and offer some meaningful SEO momentum. Above all, Tumblr comes to you free.
Tumblr is rapidly growing in prominence and businesses should not ignore Tumblr. Updating Tumblr is fairly easy and calls for no special effort. But Tumblr does call for a real commitment to regular updates.
It is enough for you to get away with just a single Facebook or Google+ post per day—the Tumblr community expects more frequent posting, to the tune of 9 or 12 posts per day. You must be prepared to spend that much of time to succeed in Tumblr.