Twitter Marketing: How to Start Influencer Conversations on Twitter

You must understand that social media platforms including Twitter are meant for constant engagement and continued conversations.

Remember that Twitter is all about connecting with real people and not a broadcast medium like many other social channels.

Twitter is truly an opportunity to connect with influential people from around the globe that you’d never be able to connect with otherwise.
To start influencer conversation on Twitter, develop and execute an integrated plan that supports your business goals and objectives.

Although Twitter is often referred to as “one big conversation,” you should not lose sight that you’re looking to get a return out of your investment. With Twitter, instead of investing in broadcast media you now are investing in influencers.

Find out who are your followers and determine whether they are the influential supporters who are going to help you meet your business goals and objectives. Also, check what type of content they are consuming, sharing, commenting upon and how frequently are they engaging.

The more you can understand how to start conversations with the influencers, the better results you will be able to achieve and in quick time. You will be pleasantly surprised with the plethora of answers you’ll get back by sending a tweet that asks a simple question. People including influencers love to answer simple questions on Twitter.

Talking to influencers is a bit of a challenge. A painless way to get them to talk to you is if you talk about something they care about. Ascertain the precise information that they are seeking and what information they are sharing that you could leverage and initiate a conversation.

It is important that you adhere to your plan and keep focused on your goals and objectives. The last thing you want to do is to spend time chatting with insignificant people with no purpose or return on investment.

Be true and faithful in your conversations and building relationships with influencers. Talk about something of value that inspires influencers to talk to you about more than the weather.

Provide influencers a reason to have a conversation with you. You will need to do something to grab attention and to connect. Try everything possible to spark a conversation and help them realize you are of value to them. Let them not think that you are a robot sending off automated tweet links to your blog. You must connect with your followers in a way that inspires the influencers to engage further with you.