So you have already established an email marketing strategy. You’ve develop a compelling copy and a great email layout and design. You are pretty much set to start your email marketing campaign however there is this one huge roadblock for you – the land of spam.
One of the toughest challenges in email marketing is being able to get your message through your customer’s inbox and not into the spam folder. In many cases, a lot of business was not able to reach their target customers because they are being marked as spam. As you may or may not know, all email service providers have their own spam filtering system which prevents spammers to send message directly to your inbox. In this post, we will discuss some great tips to help you successfully reach out to your customers via email.
First off, you must know the main reason why people mark something as spam – unsolicited emails. One of the biggest mistakes by a lot of businesses is that they automatically send out unsolicited emails to their clients. Most people don’t like to read some stuff that does not in any way, concern them. Therefore before you build your mailing list, make sure that your customers have opt-in for future emails from your company such as newsletters, promos and whatnot.
Now the next thing for you to do is to give a great reason why people should subscribe and become part of your mailing list. Make sure that you highlight your newsletter subscription on your website. Create a great copy that encourages people to click on that subscribe button. Here’s one great example: “Subscribe on our spam-free mailing list to get updated with our new promos and discounts”.
Email Marketing tools are also a great investment for you to thrive on email marketing. These tools allows you to optimize your campaigns right from managing your subscribers, creating great newsletter designs, sending auto-responders and most especially they help you get your message straight to your subscriber’s inbox.
If you do email marketing right, it doesn’t even look like marketing. When you offer valuable services to your customers, they will anxiously anticipate reading the messages that you send out.