It will be no exaggeration to say that Facebook is the most sought-after social media platform today. According to Facebook’s statistics, people spend more than 700 billion minutes monthly on their site.
Therefore, it’s essential that your business finds out the ways that your audience is using this social networking platform and develop an appropriate Facebook marketing strategy.
The potential marketing opportunity on Facebook is indeed tremendous for many businesses and quite possibly yours as well.
This is not to say that Facebook will replace your other forms of marketing. But your prospective customers are doubtless spending time on Facebook, and you have to connect with them and increase the time they spend with your brand.
First and foremost decide why your business has a facebook page. As with any marketing method, to maximize returns for your business you must understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy.
It is suggested that you create custom tabs. You can extend the capabilities of your Facebook Page by creating custom tabs. Custom tabs make for awesome Facebook Marketing, and you can market just about anything.
You can easily edit the order of your tabs. Your Facebook tabs appear in vertical order on the left side of your Page. Right under the list of tabs is a small “Edit” option. You can use this to customize the order of your tabs.
Frequency of posting is of utmost importance. By ignoring your Facebook Page for weeks together, you send a message to your audience that you just don’t care. Please adhere to some type of posting schedule that is not infrequent.
Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business.
Paid advertising in Facebook is a fabulous opportunity for your business in that Facebook enables you to target your audience for your ads in many ways.
Facebook now permits you to navigate through Facebook “as a Page.” Therefore, you can post to other Facebook Pages that you “Like.” However, you should post to another Facebook Page only when you have something unique and of real value.