How to Measure Social Media Marketing Performance

Having a proper social media marketing campaign is very important, if you want to expand your online presence. In addition to that you also need to measure your social performance by Analyzing how many people share your stories Checking the kind of buzz your campaign generates Monitoring traffic to your website from social sites If… Continue reading How to Measure Social Media Marketing Performance

How to Use Social Media for Crisis Management

Handling customer complaints is not an easy job using traditional methods. However you can handle critical situations concerning your customers by using social media. It is important that you Respect your customers point of views Respond quickly to your customer’s concerns Keep updating them through social media regarding the steps you are taking to resolve… Continue reading How to Use Social Media for Crisis Management

How to Build a Free Social Media Monitoring Dashboard

Social media has assumed a primary role in many people’s lives, which includes casual conversations and also professional interactions. It is important to have metrics for measuring the results. Monitoring social media can be made easy by creating dashboard that Constantly tracks and updates news That updates RSS Feeds Tracks influential sites like Wikipedia and… Continue reading How to Build a Free Social Media Monitoring Dashboard

How the U.S. Navy Uses Social Media

We all know that social media is a great tool for informal sharing of news, views, photos and video. However this sensation has also changed how the US Navy communicates to people. A few ways include YouTube for interesting videos Flickr for sharing important still imagery Twitter to break important stories on their official site… Continue reading How the U.S. Navy Uses Social Media

How Social Media Helps Journalists Break News

Social media is the newest tool for journalists to break important news to readers. It has taken over other methods such as email primarily because News comes to readers rather than the other way round Sharing with social media helps news go viral This dramatically increases page views If you have suggestions/questions and advice to… Continue reading How Social Media Helps Journalists Break News

What cultural characteristic(s) do/did you perceive as an obstacle in using social media for business purposes?

[poll id=”46″] If you have suggestions/questions and advice to help other readers, please add them to the comments section.