The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor… Continue reading The Importance of Anchor Text in Back-links
Tag: Branding
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the… Continue reading Incorporation of Company Branding and SEO
PJTV: The Power & Danger of Iconography
Pajamasmedia asked: Barack Obama ran an unprecedented Presidential campaign – utilizing the power of design to help secure the seat of the President of the United States of America. However, his iconic emblem, the ever present “O”, holds more power than even Obama knows. Bill Whittle points out the dangers of branding an ideology with… Continue reading PJTV: The Power & Danger of Iconography
Branding: Names and Logos Count
What’s in a name? Would that which we call Starbucks by any other name still smell like Pikes Place ® Roast? For Starbucks customers and fans, this isn’t an insignificant question. Since CEO Harold Schultz announced the upcominglogo changes to commemorate its fortieth anniversary. Hundreds have voiced their opinions (mostly negative) on a variety of sites and… Continue reading Branding: Names and Logos Count
7 Market Research Insights for Your Brand
Content marketing is pervasive. 90% of business use content marketing across an average of eight different formats including a variety of social media services (79% use social media, 51% use blogs, 41% use videos and 16% use podcasts) according toJunta42 / Content Marketing Institute and MarketingProfs’ just released B2B research.While most marketers can’t tell whether… Continue reading 7 Market Research Insights for Your Brand
10 Point Branding Checklist
With limited resources, consistent messages are key. Brands create short hand messages that customers recognize. Brands cut through message clutter because they provide hooks that the public is familiar with. In a communications filled environment, brands set you apart from the competition. Often brands are intricately intertwined with marketing strategy. Brands are intangible promises made tangible through… Continue reading 10 Point Branding Checklist
Integrated Marketing Services: Innovative Concept for Branding a Business
Integrated Marketing (IM) is the management strategy that utilizes different forms of media, which focuses primarily on the brand and image development of businesses. Integrated Marketing services include elements from business branding, advertising and public relations to traditional methods such as print media, radio and television advertising to non-traditional, such as search engine marketing, search… Continue reading Integrated Marketing Services: Innovative Concept for Branding a Business
The New Age of Branding
Branding used to be solely “Big Company” territory. Now, riding the tremendous popularity of Social Media Marketing, the door for personal branding has been thrown wide open. And nowhere is the opportunity for making your mark bigger than with one of the premiere social networking rocket ships out there: Twitter. However, along with this new… Continue reading The New Age of Branding
Online Marketing For Artists – Branding Your Websites With Headers
No one just has one website anymore. I remember back in the 90’s when one website was all anyone could afford and it was an all inclusive, one-stop-shop for the entire business no matter how big that business was. Since then however, the invention of blogging, membership sites, social profiles, video channels, auction sites and… Continue reading Online Marketing For Artists – Branding Your Websites With Headers
Website Development, Graphic Design and Branding
Computers and laptops have dropped in price dramatically over the last two five years or so. This giving more people the chance to create and design websites. However do these people know how to use these tools correctly? Why do some websites get better ratings than others? Why are some web designers more successful than… Continue reading Website Development, Graphic Design and Branding