Social media marketing can quickly and cost-effectively promote your brand, build customer relationships, expand your customer-base and boost sales.
A recent study that tracked over a whopping 300,000 websites spread over four months, suggested that social-media referrals lead to 30 percent of websites’ overall traffic. Here are some social media tricks and tips to improve branding, clicks and conversations.
Create custom-formatted tweets as these types of tweets can instantly catch a reader’s attention. Line breaks and an exceptional font color will add sparkle to the otherwise monotony of short-form messaging.
Make it a point to write longer posts. Though Twitter will not permit more than 140-character limit, Google Plus is an excellent platform that encourages conversation that can begin with a longer post.
You should build facebook groups. Entrepreneurs, marketers and publishers should consider creating and managing Facebook Groups. The distinct advantage is that members can opt in to receive direct notifications about updates.
It will be worthwhile to insert embedded call to actions. Add a bit of spice to common Facebook posts to generate even more sales leads. Add call-to-action buttons that drive clicks and traffic.
It should be your endeavor to market across many major social platforms. For instance, convert facebook fans into twitter followers and LinkedIn connections into contacts that circle your profile on Google Plus. By regularly sharing on every social network, your business will forever be top of mind among your followers.
Organize meaningful and rewarding connections.Your customers are indeed an incredible lot, encourage them to repeatedly interact with one another. You will thus create relationships that will always reference you as a common interest, reinforcing their attachment for your company’s brand.
Ferret out user-generated content and showcase attention-grabbing visuals. Distribute emotional moments that demonstrate the true value of your company’s brand to customers.
Trying to play it extremely safe will yield no positive results. You must learn to take a few calculated risks. If your company is straightforward, honest and reasonable in all its dealings, it will gain massive support from social-media users and acquire many new clients.
Always post something positive and inspiring about important issues that your audience will care about. Social-media users are more likely to follow you if you share pleasant updates.
- It is important to listen to Your Audience
- You will have to participate and collaborate
- Make it a point to join specialized networks
- Do not forget to use social media dashboards
- Ask questions and initiate debates
- Links are crucial to succeed on social media
- Create a visual identity as people prefer visuals