Social media marketing using video is a rewarding marketing technique that unfortunately many business organizations overlook. Some business houses consider video optimization as too expensive and they do not have the equipment. Whatever the reasons – most of them flimsy – entrepreneurs are not utilizing video marketing as much as they should. Here are 5 tips to optimize your videos:
- Please understand that visitors to your website are more likely to make a purchase after viewing a video about your product than merely reading about it. Videos are extremely effective in that they show up in search results – thereby attracting new visitors to your website.
- Search engines, unfortunately, cannot see your videos as humans can, so optimizing your video with all the necessary elements becomes crucial. Try to do your best to optimize your videos so that your target market finds them. The title is perhaps the most crucial component in optimizing your video. Your video title has twin purposes: A) The words used can inspire the user to view the video. B) The search engine can determine the relevancy of the title to a user’s search query.
- Present the most vital information at the top of the description section. Your description should be succinct but compelling. Add links that will enhance the user’s experience and interaction with your video. Make it a point to add subscription links, or other links back to your website at the very start of your description. The user need not click the expand view arrow to access the balance of your descriptive information.
- Needless to say, tags are important. There are two types of tags -Video-specific tags that define the content of the video and Channel-specific tags that define the channel where the video is included. Do not forget to include apt keywords found in your title, but avoid over stuffing of keywords as that could be construed as spam.
- Make sure the thumbnail you use for your video is forceful and attention-grabbing. Use radiant, high-contrast images that look truly fabulous at various resolutions. Professionals suggest a 640 pixel x 360 pixel minimum resolution with a 16:9 aspect ratio. Also remember that close-ups of faces attract the most attention. Annotations may help in the optimizing process; it provides you the ability to add more content including additional links to other resources.