Pinterest has been steadily gaining in popularity, and you must learn how to effectively use Pinterest to target the real estate market.
As a Real Estate agent, Pinterest can easily be one of the most valuable tools in your social media arsenal. If you want to create an impact with Pinterest, bestow attention to visuals – it is pictures that sell homes.
The key to making real estate on Pinterest is to establish robust relationships and engage with prospects.
If you are still unfamiliar with Pinterest, here’s a brief rundown to get you up to speed. Pinterest may be defined as a virtual bulletin board. You can “pin” images or videos from all over the net to different boards under your profile. Each pin has a description and links directly to the website you got the image or video from.
Once you share a pin, your followers can like it and re-pin it to one of their boards, which goes to all of their friends and family on the site. This can mean colossal visibility in a small amount of time. Further, one of the things that make Pinterest great is the shelf life of a pinned article or photo. There are very few sites where your content can get shared consistently for an extended period.
Pinterest is more about engaging your followers and building trust. Simply put, you want your followers to look at you as an expert on real estate.
Yes, you can have boards that are dedicated to your Real Estate business, but you should also have Pinterest boards that are full of eye-catching images that are related to lifestyles.
Remember, the key is to find things about real estate that will prompt your followers to re-pin the image. If the image is not inspiring, you will get nowhere on Pinterest. Also, share another content that interests your followers. You don’t want to be just a Real Estate robot.
The next question is what you should be pinning as a realtor. The answer is- Home Listings, Neighborhood Information, Team Photos, Interior Design, Home Renovation Projects, etc.
You can identify all of the images you want to pin yourself, or you can just re- pin them from reputable interior design or home living companies that you decide to follow.
Whatever the case, when you go to pin something you will have to fill in three vital fields – Description, Link, and Board.