LinkedIn has lately launched an extraordinarily useful new feature – long-form publishing. Now, all account holders – regardless paid or free- can publish articles on LinkedIn.
Empowering users to publish their content on the LinkedIn site is part of an imaginative strategy to position LinkedIn at the core of news and information distribution.
It is known that LinkedIn’s Pulse news service disseminates business/ financial news to users daily through their activity stream. Now with long-form publishing, LinkedIn is visualizing for more of user-generated content that is presently finding its way to blogs and other social media sites.
Experts suggest that you must publish n LinkedIn even though you may have regular blogs. There are several valid reasons to own your blog publishing platform. Depending where you are in that process, LinkedIn publishing might as well be a very helpful tool.
It needs to be mentioned tat LinkedIn will be appealing to content creators because of the nature of its audience and the reach. For professionals, the connections you have on LinkedIn are crucial to your business – they may be your clients, your peers and your prospects. The major advantage of publishing on LinkedIn is it will make your content readily available to these high-value members of your network. And if you can create fabulous content, it will reach a wider audience on LinkedIn than you might possibly be able to reach on your blog.
Though LinkedIn is publishing over the past several months, the results are indeed promising. It is learnt that the total number of views some articles have received may only be in hundreds, while other articles have reached nearly four thousand readers.
LinkedIn is not making public how the user-generated content is distributed on its system, but it is evident that unique articles find their way into notifications displayed on the site, emails sent to your connections and even to the Pulse home page.
While publishing on LinkedIn write for your reader and not for yourself. In other words, do not blatantly attempt to sell. No one wants to read all your specious reasoning why they should buy your products. People are information-hungry and have real questions that need answering. Readers enjoy being informed and/or entertained. Provide value content and you will be richly rewarded for your efforts.
It is imperative that you provide an appealing headline. Everyone scans the headlines before reading. Include at least one image as people are fond of visuals.
Provide a footer on your article. At the end of your article, write a few lines about who you are and what you do.