Some of you may be surprised to know that LinkedIn has been in existence much longer than other major social media sites like Facebook or Twitter. Unfortunately, over the years the popularity of LinkedIn has been somewhat eclipsed by other social media sites.
Nonetheless the fact remains that LinkedIn is predominantly a business-focused site. LinkedIn is thus a different kind of social media site that requires different techniques for deriving optimum benefits. To those less familiar, here are some ways how to promote your business services using LinkedIn.
You have to create an attention-grabbing company profile that should separate your individual background from your business particulars.
Create a page that contains pertinent information about what your business is doing, how long you have been in this line of business and also indicate how interested parties can contact you for obtaining more information.
LinkedIn offers you the opportunity to create polls and distribute them to your networks and/or specific groups of people you wish to hear from. This is an extraordinarily useful feature as you can view as well as analyze real-time results.
LinkedIn is the ideal forum for you to share your industry knowledge and professional expertise. People will be grateful if you can only help them find solutions to their problems, by answering questions they raise in LinkedIn Answers.
Participating with groups is another guaranteed ways to promote your business interests. You will obviously be a member of several groups on LinkedIn, but you must take advantage of that membership by initiating and actively participating in discussions.
Every time you partake in a group discussion, your photo and name will get included and you can also insert a short signature along with your company information.
You can develop a company-branded group for your own clients to facilitate informative and meaningful discussion about your industry. A collaboration-based group managed by your company, can be an easy route to get your company name out there and be recognized as a thought leader.
Create a status update field on your profile to enable your company make important announcements, launch new products, provide news about extra product application, offer special packages, any key development in your business /industrial segment.
Fully use the Recommendations function by requesting clients to offer positive testimonials. You can list these reviews under company information on your profile – recommendations can be a great tool for establishing your trustworthiness.
LinkedIn is a marvelous platform for extending the reach of your business and attracting new customers. Seriously consider launching a targeted advertising campaign with LinkedIn DirectAds.