To generate leads, if you are involved in B2B marketing, LinkedIn group management serves your purpose. LinkedIn groups can help you to,
- Achieve the title of a thought leader among your competition.
- Create a community of potential and loyal customers.
- Become inspired to create new ideas and content.
So, how can you manage your LinkedIn group? Here are a few LinkedIn group management tips,
- Group type
You can choose open or closed group in LinkedIn, as per your end goals. Open group discussions are open to public while, closed group discussions are only for selected members. Open group allows you more opportunity to generate leads and will help your brand to be associated with select phrases and keywords for the users. Closed group discussions are more exclusive and focused.
- Direct the users
One of the prominent LinkedIn group management tips include setting up certain guidelines, to help the group members to participate in interactions, connect and benefit out of them.
- Expand network
You can expand your network in LinkedIn by sending invitation to professional connections or through sharing your group. By sharing your group on Twitter and Facebook, you garner more leads and invite more people into your network. You can explain your reasons for doing so, to the fellow members in your network.
- Partake
Given that social media is all about interactions, devise your discussions on topics relevant to you and not always about you. Also, helping your network to connect with each other and making an informed choice rank primary among the LinkedIn group management tips.