First and foremost, you must be clear in your mind why you need a Facebook page. Consider Facebook as a marketing vehicle to maximize returns for your business.Define your marketing goals, and develop a corresponding Facebook marketing strategy.
Your fans may just want to “talk” with you and feel a part of it all. If that happens, you may be deemed to have succeeded on Facebook. Align your Facebook Page to your strategy, and define associated success metrics.
When you start your Facebook Page for your business, your Page has a standard set of “tabs,” including a Wall where posts and comments are published and an Info tab providing general information about your company.
You should further extend the capabilities of your Facebook Page by creating custom tabs. Custom tabs make for awesome Facebook Marketing and you can actually market just about anything.
We find that several businesses are overly excited when setting up their Page, with 8 posts the first day, and then starts dwindling till the page itself is forgotten. It is here that a good Facebook marketing strategy will need to come into play.
Consisency of posting is the key to social media (including Facebook) marketng strategy. If you are going to do social media marketing, then do t well.
By ignoring your Facebook Page intermittently, you send a message to your audience that you just do not care. So decide if a Facebook Page is something your business needs, and if the answer is yes then at least adhere to some type of frequent posting schedule.
Use Facebook Ads to your advantage. Paid advertising in Facebook is a fabulous opportunity for your business as Facebook enables you to target your audience for your ads in many different ways.
For instance, you can specify the age group, gender, and geographic area of those that will see your ads. Further, you can specify the specific interests of your audience in a manner as you’d like.
If you decide that your ad campaign is just not yielding results, you can stop the campaign immediately – and stop further spending on your campaign.
Offering your audience something of value in exchange for a registration or sign-up can be immensely beneficial valuable to your business, as it facilitates your having an ongoing conversation with those who have expressed interest.
So, hold a competition or sweepstakes, or simply offer a sign-up form for something of value in return. Facebook Marketing is all about getting those sign-ups!