Adding videos to your social media mix is the most powerful method of exploiting social media for marketing purposes. Social media networks indeed provide a lot of video options. Here are five different ways to use video marketing to amplify your SMM efforts.
- Two of the most exciting new mobile Web tools for businesses are creating waves amongst users. One is the social sharing photo-video tool Instagram and another is the short-form video clip sharing site Vine. A business house can create many extraordinarily worthy clips using Vine or Instagram as part of their SMM activity. They can narrate quickly their business history, showcase the products, offer special discount packages, create impactful brand awareness etc.
- Facebook allows verified users to upload HD video of 20 minutes duration. Video added directly to Facebook outperforms other video linked from networks such as YouTube in likes, comments and shares. If you want Facebook engagement for your videos, add them directly to your Facebook Page. Boost the activity level on your Facebook Page by asking your fans to share their best videos of your product. This is a splendid way to build up your video content without over-straining yourself.
- If you have videos on YouTube, you can straightaway incorporate them into every part of your SMM strategy. You can share a link to any video on YouTube and people can watch your videos directly on Facebook, Google Plus, Twitter and other networks. Use video to take your clients to the interiors of your office and various departments and help them understand your business more intimately. Show that your employees are passionate about what they do and this will boost customer confidence.
- Try to create and share valuable video content that is pertinent to what most of your customers are searching for on the Internet. When you use video strategically, you will generate leads for your business. Videos help increase demand, boost conversion rates and generate a higher return on marketing investments. There are several business houses that are effectively deploying video across all platforms to engage larger audiences and convert more prospects into customers.
- According to several surveys, video saw the highest growth in terms of marketing investment during the year 2013. More than ever before, businesses are using video as part of their content marketing strategy to attract, engage and convert more site visitors. If you are not an expert in SMM, hire professional agencies that will make video an integral part of your SMM campaigns.