If your company deals with consumers rather than businesses then facebook is the best place to reach out to them which is growing at an enormous rate. This social media platform offers a direct path to a large community of prospective customers of different demographics.
Facebook page is extremely beneficial for your businesses that deals in physical or online products and gives you the opportunity to talk about your business on a regular basis.
As per the statistics 700 billion minutes are spent by users in this platform every month. Imagine want this would mean to your business if your execute facebook marketing with precision it will change the face of your business. In order to implement an effective facebook marketing strategy the following steps may be implemented.
Set your goals: Like all other marketing techniques used to increase returns facebook marketing should also have a marketing goal and a consistent strategy.
Customers may consider facebook as customer service page of your business, content or news source, sales source or a communication page so you have to align your marketing strategy as per the success metrics.
Customize your tabs: Even though facebook page has a standard set of tabs you can customize the tabs with links to your contents, product features and sales promotions. You can use the edit button to customize your tabs as per the order you require.
Consistency: Like all other marketing strategies your facebook posting should be consistent and regular otherwise your customer will think that you are not serious about the business.
Paid advertisement: Facebook offers paid advertisements where you can target customers on the basis of age, gender and geographic area so that you can narrow down your target audience as per your requirements. Give your audience something of value so that they are prompted to sign up.
Communicate: When somebody posts a comments in your facebook wall interact with them and answer all their queries positive or negative in a proactive manner. Post your contents in third party facebook pages and use it as channel to reach out to more customers. Post your contents in multiple channels and make it shareable so that your audience is bound to see it somewhere.