Celebrities all over the world have taken over social media platforms and are widely using it to communicate with their fans and promote their movies, songs and performances. The recent tools provided by Facebook exclusively for celebrities give them the opportunity to interact with their fans base and amass millions of fans in a short time. Some of the strategies used by celebrities to increase their fan base through Facebook can be classified as follows.
Treat fans like family:
The best way celebrities use Facebook to build their brand image is by getting closer to their fans and treating them like extended family. Since fans love talking about their favorite stars a small reply from their favorite star becomes a cause of celebration for them and make them think that these stars are just like you.
Promote yourself:
Facebook is an ideal platform for self-promotion for celebrities. Daily posts, updates about their new movies, songs or performances keep them in the public eye. Fans on their part will share their loved stars activities, plans and information about new projects in their networks so that it creates awareness among people.
Be relevant:
Before the advent of social media platforms, chances of a celebrity falling out of favor among his fans was very high. But today there is no such thing as washed up celebrity because social media platforms like Facebook give them a chance to put on their views and get back to the spotlight.
Changing public perception:
Celebrities who have done some sort of faux pas in the public eye use social media especially Facebook to rebuild their brand image. They use Facebook to apologize, explain their point and atone their actions to their fans. Fans being very forgiving in nature view it as humble when a celebrity comes forward and say sorry.
Hire smart social media managers:
Since celebrities are busy with their work most of them do not get time to update their social media pages. So they hire a social media manager to update their profiles in social media sites like Facebook. The advantage of using a social media manager is that chances of the celebrity getting into feuds are less, and they get constant updates on all their social media platforms.
Great post. Thanks