The larger the Internet expands, the tinier your business might look in the overall scheme of things. It is pointless having a fabulous website if it does not attract the right traffic. To attract traffic you will have to increase the search engine optimization.
Search engine optimization (SEO) is “the process of affecting the visibility of a website or a web page in a search engine’s natural or organic search results.”
You must use header tags to your maximum advantage. Never forget that search engines take into account headers when ranking a website. The H1&2 tags, in particular, are used to determine the main points of each page of your website.
Use appropriate keywords in your anchor text to bolster your ratings in search engine results. After you select the right keywords you should use them seamlessly throughout your site.
Also, make sure to use them in the title of your webpage as well. Your title should be interesting, informative and relevant, because it is what search engine users will first see of your site.
Exercise imagination to make your URL descriptive of the nature of your business so that it becomes SEO-friendly. You should follow this tip – more so, if your business is new and less known.
Elaborate on one aspect of your business on each page. Use short paragraphs and let not things look clustered. If the content is not reader-friendly, you will only confuse your customer and prevent them from coming back. Each page should be focused on one product or one aspect of your business.
Make it a point to include descriptive tags when attempting to improve your SEO. While the tag is no doubt important, lengthy tags could prove counter-productive. The tag should be succinct and restricted to 30 words. Each page should preferably be smaller than 100 KB in size.
Do not use keywords excessively. The site should have not more than 12 keywords/key phrases. Your website should be clear and concise so that it will rank higher. Be sure your website is optimized for search engines and visitors.
You need to have a website that is unique and distinctly original. That s the way your website will gain popularity and increase hits.