SEO services are the process of increasing the visibility of your website by utilizing search engine friendly elements into your website. Search engine optimization services mainly covers two basic functions like on page optimization and off page optimization. On page optimization consist of a web page, HTML code, contents and images whereas off page optimization… Continue reading SEO Services Company India
Category: SEO
EASY STRATEGIES FOR INCREASING SEARCH ENGINE OPTIMIZATION
The larger the Internet expands, the tinier your business might look in the overall scheme of things. It is pointless having a fabulous website if it does not attract the right traffic. To attract traffic you will have to increase the search engine optimization. Search engine optimization (SEO) is “the process of affecting the visibility… Continue reading EASY STRATEGIES FOR INCREASING SEARCH ENGINE OPTIMIZATION
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they… Continue reading Is Search Engine Submission Necessary?
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any… Continue reading Can Any Inbound Linking Hurt My Ranking?
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor… Continue reading The Importance of Anchor Text in Back-links
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines… Continue reading Absolute Links vs. Relative Links – SEO Value
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the… Continue reading Incorporation of Company Branding and SEO
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for… Continue reading Strategic Use of Images in Search Engine Optimization
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal… Continue reading Google now discounts all reciprocal links
Search Engine Marketing Consulting Firms, Chennai- India
In the virtual world there are billions websites competing for visitor traffic. In order to succeed, Companies should have a proven search engine marketing strategy in place. Nowadays every company is competing with each other to get to the top of the search engine pages and they are approaching Search Engine Marketing Consulting Firms to… Continue reading Search Engine Marketing Consulting Firms, Chennai- India