Category: branding agency

E-mail in a Web 2.0 world

Niche media isn’t all about blogs. While it may behoove us to say this, since the core business of SmartBrief is targeted, industry-based e-mail newsletters, it’s true that e-mail has several distinct characteristics as a medium of information and advertising — not least of which is the fact that it’s pushed in front of opt-in… Continue reading E-mail in a Web 2.0 world

How American Express is using Facebook for cause marketing

American Express literally invented the term “cause marketing.” Back in the early 1980s, they donated funds for every credit card transaction to restore the Statue of Liberty. Ten years later, they did it again with the Charge Against Hunger. And today, this tradition continues with theMembers Project. Pepper Roukas and her team looked to social… Continue reading How American Express is using Facebook for cause marketing

What to put in your newsletter

Started your e-mail newsletter yet? Having trouble finding ideas on what to write about? It’s not too hard once you get going, and here’s a good rule: If it would work in an ad or a press release, it shouldn’t go in your newsletter. What to write about: The fun stuff. Your newsletter doesn’t have… Continue reading What to put in your newsletter

Social media powers immediate, grass-roots giving

When an 8.9 magnitude earthquake hit Japan in March, 250 miles northeast of Tokyo, it triggered a tsunami that caused major destruction in northern Japan. It also triggered assistance a groundswell of concern, conversation and financial support on social networks. Twitter aided Japanese users by providing a Tsunami support page to help them gain firsthand information,… Continue reading Social media powers immediate, grass-roots giving

Advantages of Social Media Services

  With the objective of spreading information across the globe social media services is dominating the whole web-world. Due to instant communication with customers, sales are increasing to the optimum level. The various advantages are: Fastest way to advertise your products and services Understanding the customer needs by their instant response Providing free marketing Direct… Continue reading Advantages of Social Media Services

How to Cash Print and Graphic Design Services

Creative graphic designers dream of working on their own rather than being employed by others. High demand of print and graphic design services by various online stores has opened doors to designers to market their services in the following ways: Huge online stores allow designers to apply their designs to all goods they are selling… Continue reading How to Cash Print and Graphic Design Services