Your employees are your greatest asset. With right SMM efforts, you can tremendously enhance Facebook engagement with the help of your employees.
You must ask your employees to interact with your page’s posts as frequently as possible. Remember Facebook decides whether it should show your post to more people based on the organic interactions you receive from fans who see your page. Thus, increasing these organic interactions can boost your posts’ reach exponentially.
Ask your employees Follow and Like your page. Do not assume that your employees would automatically Like your business’s page. It is your responsibility to persuade them to Like it as a part of their job functions.
Make it a point that your employees receive notifications from your page. Opting-In for notifications simply means they will receive a notification whenever your page posts.
Insist on your employees to Like, Comment and/or Share your posts. Once your employees start receiving notifications or seeing your updates in their feed you should further encourage them to Like every post. If possible, ask them to Comment or Share that will be even more valuable.
Remember these tree simple maxims:
- When a fan Likes a post their friends/acquaintances are more likely to view it.
- When a fan Comments on a post their friends/acquaintances are even more likely to view it.
- When a fan Shares a post their friends are guaranteed to see it.
But the secret to success is the interactions of your employees must appear natural and not forced. You can even offer some incentive to your employees for them to interact. Evolve a policy for social interaction amongst employees.
It is no exaggeration to say that social media and Facebook in particular has become an integral part of people’s lives. Facebok activity is now reportedly dwarfing online games and emerging as the number one online activity of many internet users.
Every single day more people are also now turning to Facebook, as the preferred way to spend time. The astronomical growth of Facebook has created new ways for business organizations and employees to connect online.
Many business firms are now running workshops for their employees aimed at developing an effective social media policy.