Pinterest has been gaining a lot of attention not only from businesses but also from different sorts of people. You may haven’t heard about it yet, so here’s a quick info for you – Pinterest is a social bookmarking site where people collect and share photos about their favorite events, interests and hobbies. It is a pin-board style website where users create a board and pin some photos in it. Surprisingly, this type of website has easily captured the hearts of many internet users. In a recent report, Pinterest just got 10 million unique visitors in one week which made it one of the fastest growing websites ever.
With this new kid in town, a lot of companies have already embraced and leverage the social bookmarking site. You may have observed, there’s that one extra social button that is noticeable on every websites today. However, there are still a lot of people who are indifferent about it.
But let me tell you something, Pinterest can definitely be a great tool that can help you with your internet marketing campaign. Here’s why:
1. Pinterest has greater conversion rates
A lot of businesses have converted a favorable amount of sales from Pinterest alone. The reason for this is that you can actually post a set of photos of your products on Pinterest and organize it by boards. When people find out about your great set of photos, there is a higher chance of them actually making a purchase. The thing that is happening on Pinterest is like this – People see it, like it then buy it.
2. Pinterest attracts a great number of Traffic
When you have an organized board filled with really attractive photos, people will surely notice it and share it. A recent study shows that Pinterest drives more traffic to websites compared to Facebook. Thus it will increase leads and sales for you.
3. Pinterest is integrated with Facebook, Twitter and your Website
Pinterest has greatly utilized the other two huge social networking sites by integrating it on their own website. Users can link their Pinterest profile to their Facebook, Twitter and their Websites. This means that more people can view you pins on Pinterest as you publish them. Thus it does not bring that much heavy load on your social media management.
The said website is still growing and is expected to be even bigger as the year ends and with this, is such a huge opportunity for businesses to make use of Pinterest as a marketing tool.