The inclusion of the word Engagement in the phrase Social Media Engagement is indicative enough of the fact that in order to win consumers and keep them coming, one must engage them effectively. Here are the three key steps in order to best engage your visitors and customers alike
(1) Ride On Technology
Technology is misunderstood to be among the set of tools that one must possess in order to succeed, often without realizing how and where it is to be used. The real success is in the best use of technology. Use RSS feed in order to help your visitors get a digest of your content with ease. Keep the analytics of the site up to date. Get a URL for your website that is easier to remember and key in.
(2) Interact, Don’t Preach
What a visitor is looking for from your site is interesting interaction and not a soliloquy. Make sure there are enough avenues for him to engage in conversations, not only with you but also with other visitors. Quizzes, Forums and Polls are the best way to get this in place. Make sure these features are prominently displayed too.
(3) Guide thy Visitor
Most customers while visiting a website find themselves lost. One must ensure that the site has enough guide points to help the customer not just move from one step of the purchase to another but at the same time view all the options that one can avail. This will make sure that the customer returns because of the goodwill that the experience will create. A test run on an uninformed visitor will help getting genuine and real time feedback on the same.
These three steps, if executed to the last word, will ensure that your social media engagement is as best and as efficient as it can get.
If you have suggestions/questions and advice to help other readers, please add them to the comments section.