social media is a powerful marketing tool with its unique capability to put a business closer to their target audience. When you communicate on social media platforms, you communicate with your customers/prospects over the globe instantly.
What’s really wonderful about social media is that you can do all this whilst not leaving your desk. Facebook has tightened its strangle hold on the landscape of social media with its acquisition of Instagram. Instagram enables you to communicate through the use of images. Further, Instagram like all social media can be used to build a brand and spread brand awareness.
Create a shop window on your Instagram. What make’s Instagram extraordinary as a marketing tool is that you can do lot more decorating. You can attract users by showing them the latest images and splash colors to brighten the atmosphere. Try to use high quality pictures.
The new profiles on Instagram feature a rotating display of recently shared photographs (just above your profile and bio) – hence make sure you are updating it at frequent intervals.
Instagram is similar to other social media platforms in the sense you need followers. Attention-grabbing images drive traffic on Instagram. These are the ones that capture a person’s attention and generate excitement.
Please know that you can use Twitter and Facebook to involve people onto your Instagram. Facebook obviously has a vested interest in joining the two, but it is now easier than ever to use your Twitter.
It is essential hat you recognize people who follow your Instagram page. Ask individual questions and comment on other peoples photographs – if you want people to notice and follow you.
It will be a worthwhile suggestion to run an Instagram contest. Show people arresting images of the business to get them excited and ask them to contribute. This will make the campaign interactive and a contest makes people really want to get involved.
Businesses run an Instagram campaign to show their followers the inner workings of the company, taking people right to the inside of their research labs, factory floors and areas where their products could be seen in action.
When creating your marketing strategy next time, do not forget about this fabulous platform. When Instagram started out, it was used simply to post pictures with you or your fans and it was not used for marketing purposes. However, in the last couple of years Instagram has showed that it is an effective platform for marketers to boost their sales.