Being concurrently active on all major social media channels can be an intimidating task. Large business organizations have employees that work full-time on social media marketing. Of course SMEs may not be able to afford this.
But in today’s age of the internet, it is worth all the time and money you spend on social media marketing. As a matter of fact, businesses that ignore SMM can be big losers.
If you are a small or midsize business owner, you may not have the bandwidth in your company to hire a full-time social media specialist – but there are ample tools available to help you simplify and efficiently manage your social media postings.
Software developers have fortunately appreciated the need for simplifying social media management, and created effective tools that can enable you to post to many social media channels all from a single application.
Apart from saving time, this helps you track when, where and what you post to various social media channels. There are different tools available – each with its own merits and demerits. Here are a few of the most popular tools.
Buffer isa relatively new social media management tools. This application enables you to post to up to 12 different profiles, all from a single site, available through your online account /mobile application. Of course, there is a free Buffer version that limits you to 3 social media profiles.
Sprout Social is costlier than some of the other social media tools. Sprout Social is also designed with the needs of businesses in mind. The tool offers multiple social media account management and posting with several other rich features.
HootSuite is arguably one of the most favored tools. It has free as well as paid user options. You also have both a web account and mobile application, with fewer options via mobile. You can schedule posts through HootSuite like Buffer.
Aside form the above three; there are many other social media management software options available in the market – each with their own pluses and minuses. These tools eliminate the time needed to manage social media, and can vastly simplify the process.
Besides using one of these tools, delegate some of your social media management tasks to your Virtual Assistant (VA) or a dedicated whole-time employee.