As widely proclaimed “Content is king”, whether your business is a small business or a large corporation, nevertheless the way you communicate with your stake holder, client or customer will be the same but the medium you might try to communicate the content and message might vary depending on the reach factor and the strategy you adopt for the communication process.
Please find below some of the ways through which you can strategize your content for small business
Editorial Calendar: You need to have a well planned editorial calendar which will help you to write and post the content on a daily /weekly basis. You need to make sure the content is well researched and the it should be between 300- 700 words per post.The quality of your content is directly proportionate to your ROI.
Create a buzz content: The content you write for your business should have some trending topic which will create a buzz and also the content should be well researched to make it more informative for the readers.
Optimize your content for search engines: Create a catchy title for the post and also make sure the content is not keyword stuffed to be treated as a spam by the search engines.
Back links for traffic: You need to promote the content through
- Social bookmarking
- Commenting on other like minded bloggers site about your new content
- Reaching out to bloggers to share your content or pingback your post
Content for social sites: You need to make sure the content is shared among social sites like Facebook, LinkedIn, Twitter,Digg and Stumble-upon to create a buzz online.